With the rapid expansion of online business and remote work, businesses have had to shift their marketing strategies significantly. Today’s consumers are much better informed than those in the past, and they want to work with companies they trust that have the same values they do. Therefore, whether your company is new or you have an existing business that needs a little help, these are a few branding tips you may consider.
Make Your Branding Unique
If you are like most company owners, you want your business to stand out from the crowd. Focus on how you differ from your competitors. What makes you special? What can you do for your clients that your competitors cannot? You should also learn what they can do that you cannot.
Create Your Brand Message
You need a consistent message. After you determine your target audience, figure out what is important to them. Find a message that resonates with them. Choose the voice you will use to distribute your message. Then, adopt tools that support you. For example, you may adopt a consistent branded Zoom background for all your videoconferencing calls with clients, vendors and staff.
Your website, social media and other channels should all reflect your message. You should have consistent styles and coloring across platforms. Create a tagline you use everywhere. When your customers hit your advertising, website or social media, they should recognize you immediately.
Keep Your Promises
Everything you say about your company, staff and products should be the truth, and you should do everything you can to ensure they are truthful. For example, if you promise that your company backs its products, make sure you provide refunds or exchanges for anything that doesn’t meet the customer’s expectations. Make your company known for its customer service and customer loyalty.
You may have given information about your company on your social media platforms and adopted the best free Microsoft Teams backgrounds to work with your staff and customers, but your customers may want to know more about you and your company. Therefore, spend some time creating a detailed “About Us” page on your website. Talk about your beginnings and how and why you formed the company. Discuss your mission, vision and values as well as your values proposition. Talk about why you are different from others in your industry and why potential clients should choose you.
Create a Branding Strategy
You need your entire staff to understand your branding goals and strategy. This helps them take steps to expand your brand identity. It will govern how they market your products and services, work with your customers and vendors and post on social media. It should also impact your packaging and quality control. Your logo, colors and content strategy, including the images and typology, you use also fall under your strategy.
These are just a few ways you can enhance your brand online. Although you may start with a virtual office background, put in the effort to reach your customers and create a brand that is recognizable on any platform or advertising you do.